Whether a guest finds your holiday flat through a search engine or an AI chat depends heavily on where they live. This article sets out how far this shift has already progressed worldwide, in Europe and in Switzerland - using the figures that are actually available.
Clavanza.ch, a new booking portal focused on Switzerland, has launched. Rather than immediately setting up yet another listing, it's worth taking a quick look first: what criteria does a new channel need to meet before it earns a place in your marketing mix?
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